Lancôme: Vivid Indoor LED Displays Bring Luxury Beauty Products to Life

Overview

Luxury beauty brand Lancôme is renowned for its high-end cosmetic products. The brand sought retail digital signage solutions for their flagship store in the heart of fashion, Paris. Their goal? Larger-than-life display screens that create an immersive shopping experience for buyers.

Partnering with Digitalli, an established marketing company in France, INFiLED provided Lancôme stores with the DB Series—ultra-black LEDs designed for exceptional contrast and picture quality.

Our high-performance displays allow Lancôme’s flagship store to present their beauty products in their true brilliance. They highlight the vibrancy of every shade and hue and add to the unique shopping experience.

Story of Digitalli

Digitalli is a leading French provider of retail solutions for luxury brands. They combine digital content with hardware installations to increase customer engagement at the point of sale. Their premium clients demand high-quality products, continuous innovation, and strong attention to detail.

Digitalli sought out INFiLED for our ability to provide reliable display solutions that align with their vision — captivate and connect with consumers in impactful and memorable ways.

The Brief: Enticing Product Displays

Lancôme envisioned a retail experience where shoppers would choose makeup items from thousands of products in every available shade, tint, and hue. They wanted ultramodern panels that could:

• Emphasize the brand’s elegant aesthetics
• Highlight every product detail in high-definition
• Enhance the store’s overall luxury vibe without overheating

The brand’s ultimate goal was to create a space that reflects haute couture, the high-end fashion lifestyle Paris is renowned for.

They wanted long, curved display screens that showcased the boundless possibilities of fashion.

The Challenge: Highlighting Subtle Differences in Makeup Shades

Lancôme wanted customers to experience the full spectrum of cosmetic colors in their product imagery. However, displaying true-to-life shades is no easy task. Large screens can distort color perception due to ambient lighting variations. Lancôme wanted a solution that would maintain color accuracy irrespective of the room lighting.

They chose an LED retail digital signage installation as it provides:

• High brightness and contrast levels.
• Vibrant color displays that remain consistent from different viewing angles.
• A sleek, modern design that blends seamlessly with luxury retail.

However, the challenge lay in determining the best indoor LED displays for their specific requirement — Color rendering with extreme precision and vibrancy. They also wanted a solution that would support a continuous image across screens and allow curvature to fit on a rounded wall.

The Solution: INFiLED’s DB Series indoor LED Display

To meet Lancôme’s expectations, Digitalli turned to INFiLED’s IRDB P1.56 M4 LED display. Digitalli installed 3 x 3 cabinets to build a 1.5mX1.5m LED retail digital signage with 960X960 total resolution in a round wall space within six months.

The LED panels from our DB Series indoor LED display was selected because of the following features:

IMD M4 configuration

This LED product from our DB Series comes with an IMD M4 configuration, indicating a 4-in-1 design arrangement of the LED crystals in the panel.

The IMD M4 design solves the problems of:
– Stitching,
– Ink inconsistency,
– Light leakage in older LED designs.

It gives high contrast at lower cost and low maintenance.

Ultra-black masking

The INFiLED DB Series is further designed with exclusive black LEDs and an ultra-black masking material to produce a new contrast level for LED screens.

It provides a fast refresh rate and high grayscale levels for ultimate LED digital signage for a retail store.

Flexible installation options

The LED panels from our DB Series support modular design for flexible installation.

Their curving system allows for both concave and convex configurations with a fast-locking system for quick locks.

Sturdy design

Both Digitalli and Lancôme teams preferred this indoor LED display in Paris because of their solid die-cast aluminum frame and built-in edge and feet protectors.

The displays would last long and remain undamaged despite the large crowds anticipated at the retail store.

No overheating

This LED digital signage for the retail store has an operating temperature between -10°C and 45°C.

It would ensure shoppers remained comfortable without excessive room cooling equipment.

Why Digitalli chose INFiLED

Digitalli chose the INFiLED team because of our high-quality products and customization capabilities.

Our end-to-end support for retail digital signage solutions also added value to the project. INFiLED’s system integrators:

• Visited the store and offered expert drawing adjustments to fit the store’s unique curved design.
• Delivered technical insights to optimize display performance
• Maintained round-the-clock availability for troubleshooting needs.

Thanks to our team, Digitalli could smoothly build a top-notch LED display in Paris!

Outcome and Impact

The installation of the INFiLED LED DB retail digital signage has transformed the in-store experience at Lancôme. It reinforces the brand’s high-end aesthetic, blending beautifully with the store’s interior design.

The products and models flashing on the screen recreate the glamour of Paris high fashion, just as Lancôme envisioned. The radiant visuals capture attention and draw customers into the brand’s world of luxury beauty. Customers see Lancôme’s product shades as they truly are and are motivated to make larger purchase decisions.

Through this collaboration, INFiLED and Digitalli have demonstrated how cutting-edge LED technology can revolutionize the retail experience, delivering stunning visuals and unmatched performance.